The problem before
The storefront looked dated, the checkout confused people, and it was hard to use on a phone.
The storefront looked dated, the checkout confused people, and it was hard to use on a phone.
A phone-first redesign, a simplified checkout, and the existing product data kept intact.
Easier navigation, a shorter checkout, and a store that is comfortable to use on a phone.
Existing product and order data was migrated without losing any history. The interface was redrawn phone-first, with a larger product gallery and a checkout cut back to the steps that genuinely matter.
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